Why Your Story Matters: Using Brand Videos to Attract Dream Clients with Mariana Henninger

About our guest:

Mariana is a former Emmy award-winning filmmaker, founder of Brandmagnetic.com. She's obsessed with Emotional Marketing and specializes in helping online business owners create instant personal and emotional connection and increase conversions using a 2-3 minute Brand Video.

Connect with Mariana Henninger:

Follow her on Instagram: http://instagram.com/brandmagnetic Connect with her on LinkedIn: http://linkedin.com/in/marianahenninger Email her: hello@brandmagnetic.com

Resources mentioned in this episode:

📄 The Ultimate Cheat Sheet for a Brand Story That Converts 📹 Watch Mariana’s brand video here 🏆 Heather Sager speaking coach

These resources and connections from the episode offer great insights into emotional marketing and building trust in your brand.

Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @workflowqueen

For more information about the Conquering Workflows & Systems for Bookkeepers & Accountants Podcast or interest in our programs or mentoring visit our resources below:

Visit our website: workflowqueen.com

Check out our courses: workflowqueen.com/courses

Follow the Blog: workflowqueen.com/blog

Connect on LinkedIn: linkedin.com/in/alyssa-lang-wq

Connect on Instagram: instagram.com/workflowqueen

Connect on Facebook: Facebook.com/workflowqueen

Podcast Publishing Tools we use:

• Podcast Editing: Ian Gilliam: iangilliam.com

Chapters

• 0:00 Teaser
• 0:53 Introduction
• 2:30 Guest Introduction: Mariana Henninger
• 4:06 Building Trust and Emotional Marketing
• 7:35 The Power of Brand Videos
• 13:44 Crafting Your Unique Brand Story
• 28:49 Upcoming Workshop and Final Thoughts

Transcript

Alyssa: 0:00

A brand video sounds a hell of a lot easier than going to B& I every week. So let's be real. You know, like it's like one and done. Obviously there's a lot of time. It's a freaking

Mariana: 0:10

forever asset. You know, it's funny because I always joke, like, unless you change the audience that you're speaking to radically or like change your offer, obviously become a different service provider or something. And then the other example that I use is like, unless you dye your hair, which is hilarious because I'm talking to you, but. Well, to be honest, the dyeing the hair is more of a funny thing I say because like, you're still the same person. So your brand video will last for years. And so even if you don't love doing video, it's one and freaking done. you can create a brand video and it literally lives in so many different places. There's. A thousand ways to use your brand video, and I'm happy to talk about them. But once you have that asset in place, it's working for you nonstop.

Alyssa: 1:49

Hey, everyone, and welcome back to the podcast. I'm so unbelievably pumped today. I can't believe that this is one of our first guests here in the new year, which is super exciting. And I can't wait to bring such a beautiful and amazing soul to you guys. We actually met via a mastermind, which was so fun. But then we also found out we were in other Facebook groups together, which was super cool. And it's just really fun to connect with her and We were just super attracted to each other because we have names that are very similar to my own firm, Magnetic Profits, and her brand name is Brand Magnetic, which is so funny. I was like, we have to get on a call because we're kind of twins. So, welcome to the show. Please feel free to introduce yourself and tell us all the things you do and your magic that you create in this world.

Mariana: 2:30

Thanks, Alyssa. What a wonderful intro. Yeah. So I'm Mariana Henninger. My business as you just noted now is brandmagnetic. com. And what I do is I help business owners build instant personal connection top of funnel, meaning with cold audiences so that they can accelerate their sales process and Make more sales, right? Just do it faster. And so my background is in documentary filmmaking. I was an, I'm an Emmy winning, documentary filmmaker. I have two nominations. I kind of traveled the world, meeting, really random people that I've never, you know, that I've maybe chatted for, for this story, but we're very new to each other. And I had to learn to build that trust really quickly and to also know which parts of their story are going to make a really impactful short video. And so my documentaries, my mini docs, if you will, that's kind of what we call them in the industry. You know, anything from like three to four minutes to 10 minutes. You know, I, I worked on some like 45 minute stuff, but they were in the New York Times, the Wall Street Journal, Time Magazine. And then my latest, my last rather corporate job was at NBC for about five years as a senior video producer there. and yeah, so I talk a lot about how we can build that trust quickly and obviously in marketing, which I'm That's the other thing. So even though I was a journalist for such a long time, I was a closeted entrepreneur the whole time, my whole life really. And so I was bound to at some point start my own business. And I'm, I'm just obsessed with like emotional marketing or using emotion in marketing and finding a way to do that at scale. I love

Alyssa: 4:06

that. So I want to take a step back for. A lot of our audience, while I love you guys, everyone who's listening, we all know that most of you guys are introverted. And I know that it's sometimes really overwhelming to think about putting yourself out there, putting yourself in front of other people. It's not as scary as you think it is. And it's also can be very beneficial for the business. It can literally be the next thing. What is this saying? Someone recently told me this and it's like stuck in my mind. It's um, The thing that you fear the most doing is usually the thing that will take you to the next level. And so that goes kind of hand in hand because I remember like I never wanted to be on camera, even though I was always pretty extroverted most of my life. Like I never really wanted to be on camera. I wanted to be behind the scenes doing the books, doing the taxes. And I remember like putting myself out there started to get me in front of more eyes and more people. And next thing you know, like people started to recognize me. Now I'm known as the girl with the red hair. Like. It's there's so many different pieces and parts that it's just so funny. It's florist. So I'd love to go back to just explaining really quickly. What is emotional marketing for an industry that does not usually do marketing? It's very referral based. Like what is emotional marketing?

Mariana: 5:10

Oh, that's a great point. I mean, if you think about what referrals are, right, they are a transfer of trust. So somebody is basically vouching for you and accelerating your sales for you by saying this person is awesome. and if you are reliant on that, it's a very unpredictable way to get yourself out there. Right. And I don't have to tell you that. And I'm sure your, your folks know that as well, if they follow you, and so what you want to do is take a lot more control over that process and own what people think about you. I have a coach, so I want to, I totally want to give her credit for this cause she just told me this a few hours ago when I was on her call, Heather Sager, she said, if you don't. Right? She's fantastic. Love her. If you don't own your identity in front of people, they will create it for you.

Alyssa: 6:01

100%.

Mariana: 6:01

And, or you will be forgettable, right? So one of the two options, either they're going to assign value to you and assign things as something to remember you by. Or Either. They're going to forget who you are. Both options are terrible, by the way. You should take control of how people think about you. And so the reason I say emotional marketing is because there's so many studies. I'll just cite one of them from the Harvard Business School, for example, that say that 95 percent of decisions are made on a subconscious level. So there are essentially like two systems in our brain. One that. our bodies, our brains try not to use very much, which requires a lot of energy. So our bodies and our systems are all working towards not using a whole lot of energy. If you're trying to lose weight, you understand that very well. And so that part of the brain that's very Nitty gritty that's very like rational and that's like crunching the numbers and thinking really hard and in looking at things from a very rational perspective is not activated nearly as much as we think most of our decisions are kind of gut decisions or they are. Again, emotion based decisions. And if you think about that from a marketing perspective, again, like purchasing decisions are heavily reliant on that part of the brain. You'll realize that understanding how to connect emotionally with your ideal customer is one of the most important things that you can do in your business. And so. I'm sure we'll get to it at some point and you brought up why people are some of your folks are not as like excited to get in front of a camera or to be as visible. But I have found and I have created, if you will, this tool that helps you do this at scale, which is the brand video. And, you know, the brand video is essentially a two to three minute video. That tells your story in a way that creates that emotional connection. And I'm happy to, to kind of go through all sorts of things that I'm imagining your audience, your listeners are thinking about, which is like, why do people care about my story? They should, they probably only care about how good I am at what I do. And I can prove to you can definitely get into it. Why people actually care about who you are.

Alyssa: 8:09

Yeah. It's funny because one thing that comes up for me almost immediately, which I commonly hear is. The reason why a lot of people in our space and I'm speaking from like the many people I've talked to and why they feel like their story doesn't matter as much as all the logistics is because they don't truly value themselves not only valuing themselves but they also are Like, how do I say this? When you are someone in the bookkeeping and accounting space, and you, are approaching a business owner who probably makes more money than you do in your firm, and they have probably operated with way more cash flow than you've ever owned in your life, like, and it's not a bad thing. I'm just saying this in the real context of what it is. They fear bringing up. the reality of who they are because then that might show that I've never been in that same position. So therefore you might not trust me. Well, it might be easier for them to be like, but we reconcile, we do this and we do that. Instead of like, are you, because they feel like they might not, be in that eyes of the real reflection of themselves. And that's deep, but that's like a big thing for the industry.

Mariana: 9:11

Oh yeah. I'm sure there's like a lot of feelings of maybe inferiority or like, who am I? let me flip that on its head immediately. I love that.

Alyssa: 9:21

I'm all about this.

Mariana: 9:22

Right? Because here's the thing, if I'm looking essentially at only what you do. I could hire anyone, anyone to do what you do, anyone stand out. You do not stand out. You must stand out. People here's the thing. People want to work with people they actually enjoy working with, that they love working with. Yeah. People don't just want to work with you because you're quote, the best at XYZ or you don't even cause problems, which is even worse. Yeah. Like if you're like the quiet person who executes, sure, maybe you'll stick around, but you're not. You're not

Alyssa: 9:58

disrupting and almost like creating the wave. You're not owning the real estate in people's

Mariana: 10:02

hearts when they have to fight to keep you. Right. Let's say you raise your prices all of a sudden, like, wait, why are we keeping this person? I don't even remember like what they're about. Blah, blah, blah. Let's just go with this cheaper service. Right. Yeah. And so understanding that not only people. Want to and enjoy working with people. They genuinely love,

Alyssa: 10:23

they

Mariana: 10:23

need to know who you are in order to genuinely love that. And I don't listen, I don't mean by that, that you should constantly be talking about yourself or you should constantly be sharing your personal life. You know, it's not about, it is about taking up more space, but there's a lovely dance to it. And for what it's worth, the reason I love the brand video so much, it's because it's one. Single moment where you are taking up space. And once you've established that connection and what that literally means is you watch your brand video and people are like, Oh my gosh, I remember Alyssa, maybe it's the red hair. You don't have to have red hair, right? You don't have to even have like a physical feature that makes you memorable. You're going to have a part of your story that makes you memorable in a way that creates trust for me in you as that service provider, and maybe that's. I'm happy to break that down. I know that that was a lot to, to sort of understand in one sentence, but that's sort of the magic of this one piece of video. And for, for folks who are listening right now, if you want to take a quick pause to watch one and come right back to us, you can go to brandmagnetic. com slash Mariana M A R I A N A brandmagnetic. com slash M A R I A N A. That's my brand video. To give you a sense, I didn't want to send you to the page where I have a bunch of brand videos, but if you poke around my site, you can find that as well. But just give that a quick watch. It's three minutes long or whatever, and come back to us. And you'll see that what I did in that brand video, and this is what I do with my students and clients, is help them understand what creates trust in their audience. That is the single thing that we're doing with your story. And so ultimately, even though it looks and feels and sounds like it's your story, You're essentially making it all about your audience. You're doing them the favor, the service of helping them choose you so that they can not only get a solution to their problem more quickly, they don't have to spend time evaluating other people. They can fall in love with you more quickly. And just to sort of solidify that idea, You are the secret sauce of your business. Yes, one hundred percent. So much less about what you do and how you do it and your frameworks and blah, blah, blah. The reason that people can charge a high price for what they do.

Alyssa: 12:45

Yeah.

Mariana: 12:45

Generally boils down to the fact that they position themselves in a certain way and they value what they bring to the table. And so if you are living and embodying that. You must own who you are. You must have that identity. And, and I will add this though, cause I feel like when people hear that, they're like, okay, I'm just going to see what makes me, me, how can I be authentic, et cetera, et cetera. I have a little bit of an issue with that when it comes to marketing only because it's still not about you, right? Like You're a service provider, you're typically, most service providers don't want to necessarily be an influencer, assuming that's the case. What you're trying to do is understand what makes you loved and trusted by your best clients, the ones that you want to keep attracting, right? but it's taking up the space to tell your brand story. That's going to create those feelings in a person who's meeting you for the first time.

Alyssa: 13:43

I love all of that. I had one thing that I was thinking in my head because I'm sure that people listening are like, what are some of those tips? Because we immediately when someone says, it's not about the service of the logistics about it's about how you can support and what you do. I think a lot of people will immediately go to like, do you have to share that? I'm obsessed with rubber duckies and Deadpool because I am, I'm like, is there any way I can infuse it in the conversation? Like what would be a really good example of like a way that someone could almost, cause it sounds like you're saying you're not spinning it, spin is not the right word, but like kind of you're not really talking about yourself. It's a curated way to tell your story. It's very intentional and curated.

Mariana: 14:17

Yeah. Yeah. So I'm curious some of those

Alyssa: 14:20

examples of like ways people can infuse those. I know you talked about going to your, to watch your brand video. by the way, anyone listening, I will drop that link below for you guys to make life so much easier for y'all. Uh, but I'm just curious if there's like ways that you can share.

Mariana: 14:32

Yeah. A hundred percent. So here are a couple of examples from clients of mine. First of all, the way that sort of my program is structured, the first thing you do is understand your clients fully. And, but what I mean by clients is literally the people that you're trying to attract, right? Yeah. your ideal client. And so it's understanding What does trust mean for them? Typically. So, okay. So this is funny because the, the student that I'm thinking of from my, brand video accelerator program, she helps. people start their podcast. she has a done for you service. So she's a service provider as well, but for the most part, she has a program. And so interestingly, when we worked together on her brand video, she did not have a podcast. So she had just worked as a service provider for a lot of other podcasts, hosts started their podcasts. marketed their podcast, grew their podcast. And now she was teaching how to do this. And having run her program already, she knew that the thing that people love the most about her were two things. One is that she's obsessed with like systems, clarity, and like simplifying things. The second one, very aligned with that is the fact that she was an amazing teacher. She's She had previously been an elementary school teacher, so much so that her brand is The Podcast Teacher. Her name is Julia. so they loved those two things about her. And what we did was we looked at her story. We looked at her life. We looked at to see like, what does the rubber ducky really mean? What does that communicate? Right? I mean, she didn't have rubber duckies, but I'm just using that example. What she did have, though, are anecdotes. Like when she was a little girl, she used to put markers in rainbow order, right? And what is that besides something, right? I was that good, something endearing that illustrates your love of order, your love of like simple systems, right? She loves jigsaw puzzles. What the heck's a jigsaw puzzle? It's literally just a thing in disarray, all sorts of. Pieces all over the place that you put together and create a beautiful picture, right, that you have a system in a, in a order to it. And it creates something that wasn't there before from the chaos to something beautiful. And so it's, it's finding this, the parts of your story that are going to illustrate the things that people love about you. If you know, that's another way to sort of summarize that.

Alyssa: 16:51

Interesting. So I'm curious because I know that our audience loves because they're very like their logistics. they love all the key little components. Let's use me as an example. Okay. Yes. Because I'm genuinely curious about this. Because I'm curious of what you will say because I have a story that I know not everyone has lost someone in their life. But one big thing here that I do at workflow queen is I get other accountants and bookkeepers to a point where they can remove themselves from the data of their firm. In order to make that happen or what has really drawn me to that and to that lifestyle even for myself was I lost my brother to cancer when I was 15 he was 16. It's wow, it's been so long and when My brother was going through chemo and he was at CHLA like we had to go through all the stuff like for like a Whole year and a half like it was a lot, right? I remember my dad working for a company that while they were lenient in some ways They couldn't always let him have the time off that he needed to be there for my brother Thankfully he was there the day he passed like I'm thankful that we were all there But however, it was one big thing that for me. I always was like I refuse to work every day of my life and die like I'm going to live my life to my fullest. That was like Joey's quote. That was my brother. His quote was live life to your fullest. So like, I was like, I'm gonna, I'm going to go travel. I'm going to go do these things. And that was a big part for me of like why I wanted to build the business to be able to remove myself, but also why I am so. Extremely passionate about pulling other people in because I have experienced students who lost, one of them, poor woman, lost both her parents in a matter of two weeks span and she had gone through one of our programs but because of all the systems and things we put in place, she was able to step away and nothing fell to the ground, she was able to be there with her family, be there for months, she had to just leave and those aren't things you ever planned. So I'm curious with knowing that about me, I'm curious with knowing that about me, Like, if I was your client, how would you recommend I go about this into my brand video?

Mariana: 18:49

Yeah, for sure. So one thing that's really important to keep in mind is that I was just, I was just like writing a LinkedIn post about this actually, , or maybe commenting on somebody else's post that. Most of the time, unfortunately, for whatever reason, the things that are sort of the big milestones in our lives, right? The things that we know kind of shape who we are are more often than not. I'm finding that not necessarily the thing that's going to move the needle for your audience to trust you. And here's why. A lot of the things, can be very personal or particular, and what we want to find is the intersection of our audience's experiences and our experiences. So what I'm hearing from you is this important message that I Correct me if I'm wrong. I'm pretty certain resonates with your audience, which is the idea that you could pull yourself from the business and have the freedom. Who doesn't want this, right? The freedom to do exactly what you want, whenever you want to have your business running without you. Very sexy. And I'm, this is. Correct me if I'm wrong. The people, the reason people want to work with you, right? Like they want that.. That's the core message. What we want to look for though, so the story that you told is, is obviously moving. It's super powerful.

Alyssa: 20:06

Yeah.

Mariana: 20:07

But what we want to ask is like, you know, aside from the client that you mentioned who also had a death in the family who also, you know, very similar story there, but I would look at my client base and see, like, how many people really resonate with a death in the family who have experienced that. So I've not experienced a death in my family. Thank God that shook my world, right? I've lost, obviously, family members, but. older, whatever. and so what we want to find is like, is there a different story? I would say that would be my direction for you. Like, is there a story where somebody who hasn't lost a family member would, would, can we tell that same message through a different story that is. relatable to as many people that we want to track as possible. So, you know, maybe it's like a kid story. There's so many parents, right? Like so many of our clients have kids versus like have lost a parent or a brother. and so the idea of like spending more time with your kids, I'm actually, I don't know, Alyssa, do you have kids now? And that's like, actually, it's funny that you do it,

Alyssa: 21:13

right? It's actually something that If we were in this capacity, I would resist even saying, because I feel like it's not, I don't want to say right. And I'm sure that this is where your coaching comes in to be like, it's okay. You can still infuse it. I don't want kids. I have absolutely zero desire. I'm like, give me a god son of my best friend, like cool all day, every day. But you give me a child for more than an hour. I'm going to want them.

Mariana: 21:34

You're like, okay. So that's the front door for me.

Alyssa: 21:37

Like, but at the same time, like we do, like, I would say 80 percent of our audience are women. And a lot of people that we work with do have kids. So I do. Sometimes infuse that and like, let's just say workshops or, or situations, but right. So someone like me who like, isn't passionate about children, like for me, it's travel. It's like, you can travel, you could do whatever you want, whether that's with your children or not, like you could do whatever you please, wherever you want, whenever you want. Right. So

Mariana: 22:03

that I love, first of all, I knew there was something in the back of my mind being like, wait, I don't think she got scared. Yeah, just me, me and the dog. Right, so my direction is 100%. Like, you're not going to talk about this in your brand video because it's not, it's not an authentic part of who you are, right? Yeah. So. It actually I should have done this a little bit before we gotten deeper into this exercise. There are two types of stories

Alyssa: 22:27

Yeah

Mariana: 22:28

The one type of story is called an overcome story and it basically is for most of the time It's it's coaches who are helping someone overcome the same difficulty that they overcame For most service providers you fall into the second category, which is a passion story So Julia the podcast teacher had a passion story Right. She didn't have an overcome story because her overcome story would have been something like, I really wanted to figure out how to create a podcast and I was watching a million YouTube videos. And so she's essentially relating on the pain level, the life before, the turning point and the life after. That's my story framework in a very quick nutshell. That doesn't typically apply to service providers, right? And so for that reason, what we're really focusing on is your passion, your drive, the things that make you unique, yes, but that the ones that build trust the most. And so I love that you said travel, like most people like to travel, right?

Alyssa: 23:22

Yeah.

Mariana: 23:22

Most people want the flexibility of not having to be tied to something, right? And so that's what I would focus on, whether or not there was. a really strong trigger point for that, maybe, maybe there was a situation, I don't know enough about your story, but like, were you in a corporate world at some point where you got sick? No. Okay. Nope. Never been corporate. Not children, not corporate. Okay,

Alyssa: 23:46

well, none of that.

Mariana: 23:48

Right. Was, so that's what I think we would look for. Yeah. Ideally, any other sort of. sparking point to that desire of freedom that could be a bit more relatable than a death. And, and the other thing that we want to, it's funny because I was on a, a different podcast where that was the starting point for that gal's business as well. Her mom died of cancer. And, and the, the interesting thing about storytelling, especially in such a short amount of time is that you have to be careful, careful about what you're introducing in the storyline. And what I mean by that is. You could be introducing something that will take people sort of in a different direction and away from your story. And so, for example, in her case, when she told me that, and we were literally in the same situation where we were, I was being interviewed for her, for her podcast. And she said, this would be my story, what do you think? And I said, well, the minute you said cancer, I remembered the statistic that I had just come across. My brain went, bloop, in a completely different direction. So we have to be very intentional about. The different storytelling elements that might drag people away versus bringing them closer. And so the more we have elements of your story that are very familiar and that are like, heck yes, like that's me. Those are the ones that we want to focus on the most.

Alyssa: 25:04

Oh, interesting, because like my mind goes straight to, I also owned my own firm prior to the new firm I have now, that during that time I had, like, there was no systems, nobody was out there teaching processes systems to the accounting space. I've been there, I've drowned, I've not had the team, like, and I had to figure it out myself and that's what Workflow Queen started from, was because I noticed that. Else had the support. So that's what you're saying is like, you're kind of finding that commonality. Like I get you guys, like I've been in your shoes. Yes.

Mariana: 25:33

So, so you have an overcome story by the way. So you have an overcome story and the things that we want from the brand video, and this applies to both kinds of stories. We want our people to feel like we get them on a very deep level.

Alyssa: 25:45

We

Mariana: 25:46

care about them. on a very deep level. And thirdly, we're the expert. Notice that I put that as the third thing. Yeah. So this is not a video about your expertise and how amazing you are at your job. That is like run of the mill marketing video where people have their walls up and they're like, okay, I guess you're selling to me because you're talking about how amazing you are. Right. So, yeah, we care about them, we get them deeply or vice versa, and so in your story you have lived through it, you understand the pain, so that's exactly what we would speak to. That is your story. That's your brand story right there.

Alyssa: 26:18

Yeah, which is interesting because we like infuse that all over. It might not be in the video format, but it's like, it's living out there in the universe because it works. Right. I mean, to be

Mariana: 26:27

honest, like all I'm doing is packaging it as a video, but yeah, it allows people. You're good at messaging. So I'm not surprised you nailed

Alyssa: 26:35

that. Yeah. It's funny. It's like, uh, I wasn't, by the way, it took me some years of like marketing was not like, like I said, the accounting space, we're not used to needing to market. Cause it's very referral based. I just think that there's so many people listening that are just so tired of the same old way of doing things. That they're looking for uniqueness, a different way to stand out. And I'm all about that. That's how we connected. It's just different. I'm not the boring accountant next door. Like that's always just like dry, like, you know what I mean? So I think that like getting people to understand that there's different ways to put yourself out there and if it was me. So for anyone listening. A brand video sounds a hell of a lot easier than going to B& I every week. So let's be real. You know, like it's like one and done. Obviously there's a lot of time. It's a freaking

Mariana: 27:20

forever asset. You know, it's funny because I always joke, like, unless you change the audience that you're speaking to radically or like change your offer, obviously become a different service provider or something. And then the other example that I use is like, unless you dye your hair, which is hilarious because I'm talking to you, but. Well, to be honest, the dyeing the hair is more of a funny thing I say because like, you're still the same person. So your brand video will last for years. And so even if you don't love doing video, it's one and freaking done. you can create a brand video and it literally lives in so many different places. There's. A thousand ways to use your brand video, and I'm happy to talk about them. But once you have that asset in place, it's working for you nonstop. It's working for you when you're not showing up. It's working for you when you're skipping your, your content or whatever. It really is doing a lot of the heavy lifting for you to convert people or to get them a lot closer to, and to make you so much more memorable, right? To me, the, one of the most beautiful things about it is that it amplifies all of your other Efforts. Yeah. Right? It amplifies your impact so that, when you do show up, when you do send that email, when you do, you know, post on social or whatnot, people have remembered you, people have created that connection with you so they pay more attention, just like you do when you meet somebody in person that you like, right? When your friends show up on social, you pay attention. When it's a stranger, you're like, you have to have a really good hook,

Alyssa: 28:47

right? Yeah. Totally. I love that. So speaking of brand videos and all the things, I know you got something really fun coming up, a workshop I'd love for you to just like infuse into our lovely people for those who are just, where do I start? What do I do? How do I get into your world? Tell us about these workshops you got coming up in February that I think might be fully aligned with this whole conversation we've been having today.

Mariana: 29:08

Absolutely. So I have a workshop called Undeniable, quick. Sidebar slash origin story. I haven't done a live workshop in over a year. It's not something I do very often at all. Typically, you know, I have content, I sell a one hour story strategy session, and then I have my, my paid programs. And so I wanted to, I, I am working on my own visibility, right? So I know that once people come in, they connect with me very quickly. In part because of my brand video in part because my messaging, but I need to be in front of more audiences. And so I purposely, went from what I was going to charge, which is nearly 200 to 27. I really wanted to make it as accessible as possible. It's coming up late February, February 25th. And essentially, it's going to be all about how people buy and why they're not buying from you. And it's called Undeniable because I'm going to break down buyer psychology and how to use your story. All of these frameworks that we're talking about, I'm going to go into a lot more detail about how to understand what your brain brand story is, which is the story that's going to create that very deep personal connection for you.

Alyssa: 30:22

I love that. And so where can people go? Do you want us to just drop the link in the chat for everyone?

Mariana: 30:27

For sure. It's a brand magnetic. com slash undeniable.

Alyssa: 30:31

Awesome. I love that. And for anyone listening, if you are driving, please wait till you're, uh, but come back to this. It'll be there. so just make sure to sign up below, um, and people will just be able to opt in from there. He said it's 27. Super exciting. I love this for you. I think it's going to be so much fun. We're going to be little buddies because we're going to be in the middle of our boot camp, uh, around the same time you're actually doing yours, which is. It's so exciting. We're going to be lapping over another thing that we can connect on further because we'll be able to swap stories about all of that.

Mariana: 31:02

Replays are obviously available.

Alyssa: 31:04

Oh, cool. I was just gonna ask that. My audience loves their replays. They absolutely love their replays. Well, thank you so much. I think that was so incredible, especially hearing some like little insight, even for myself. It's really interesting and, always fun to hear like, you know, how things can be a little bit different and just like disrupting, going back to disrupting things. Yeah. Disrupt the way that sometimes we think in our head has to be a certain way. It could be different and it could be Successful as well. So any way that anybody can connect with you get into your world other than going to the undeniable workshop

Mariana: 31:33

for sure. I'm most active on Instagram. So brand magnetic is my handle. So Instagram. com slash brand magnetic. And I'm just starting to like kind of be a little bit more active on LinkedIn. I don't know if your folks hang around there. You can just find me at, you know, Mariana Henninger. pretty easy to find. Luckily there's nobody else with my name. those are great places to find me I also have, um, I think I have one of my cheat sheets linked on my Instagram. So that's an easy way to find it there as well.

Alyssa: 32:02

Perfect. Love that so much. Well, thank you so much for being here today and sharing all your magic and for being magnetic. No pun intended over here because that's the reason why we connected was we're like, we have like twin names, like we love this. Thank you so much for being here today and being with like our audience and just sharing everything. I

Mariana: 32:19

love it. My pleasure, Alyssa.